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9th September 2019:
Advocacy / NPS Title

The 56 Degree Insight team are excited to share the results from our survey of 16 iconic Scottish brands - the 2019 56DI Scottish Brands Index survey.  This will be an annual survey which adds a Scottish flavour to brand evaluation – a unique addition to the Scottish marketplace.  Each week we will take a look at one of the key metrics of brand success.  This week we look at advocacy - and the extent to which using this measure alone through the Net Promoter Score is enough to describe a brand’s performance….

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