What’s happening in the Nature Sector?
The advantages of public engagement with the natural environment are widely recognised, from the physical health benefits of exercising outdoors to the mental wellbeing benefits gained from spending time close to nature. Also increasing people’s appreciation and value for the natural environment has been proven to increase their interest in and participation in pro-environmental activities.
Yet, despite the clear benefits to be gained, levels of participation in outdoor recreation are being challenged by competing leisure activities whilst funding cuts threaten the future of the local parks and green spaces which provide a vital resource for urban populations.
Levels of access to nature are not equal across society, creating inequalities in the opportunities available to spend time outdoors. This means that some of the groups who could benefit most from time in natural places may be the least able to access these benefits.
How we can help
Measuring and understanding how the population engages with nature - whether though outdoor recreation, routine activities like walking or cycling to work, pro-environmental activities or social activism – is an area we have a great deal of experience in. We can support clients in this sector in many ways:
• Measuring levels of participation in outdoor recreation within target populations – ranging from national surveys, to local area surveys or measures focused on a specific population groups of interest.
• Surveys of visitors to outdoor recreation sites such as parks, woodland or nature reserves – to gain insights into visitor numbers and profiles, reasons for visiting, the benefits obtained and the quality of experience.
• In depth studies to understand the relationships between recreation, caring for nature and pro-environmental behaviours. The focus can be on a particular population groups or the wider population. A mix of quantitative and qualitative approaches can be used.
• Supporting the development of the visitor information and interpretation used to promote and enhance the experience at recreation sites. A range of approaches can be used to evaluate information of all types - from websites and apps to leaflets and brochures to on site interpretation and signage.
Nature and Environmental clients we have worked with……..
Our latest point of view on Nature…
Nature - Time to put words into action
23rd April 2019: How can insights support the changes needed to tackle the climate emergency? We provide our views - how much do we all really care? Read on about the value-action gap
Nature - kids love nature, but how much of a risk is ‘screen time’?
11th March 2019: Kids spend more time enjoying the great outdoors than any other group - but there have been recent declines - could the rise of competing activities such as online gaming be a factor?