What’s happening in Food And Drink?
The food and drink manufacturing and retailing sectors continue to face many challenges for the future. Food and drink producers operate in times of unprecedented change. Britain’s future within Europe and Scotland’s future within the UK could impact on trade, consumer needs are becoming more sophisticated and levels of government regulation are on the rise.
Meanwhile, the food and drink, retail and out of home dining markets face disruption on several levels, from the rise of supermarket discounters to the increasing challenges and opportunities presented by the rise of digital brands like Just Eat and Deliveroo.
With clear market insights, food and drink businesses can navigate this changing environment, to identify opportunities to grow, potentially leveraging the unique strengths that Scottish brands can offer such as local provenance, authenticity, quality, heritage and health benefits.
In 2020, we were appointed Research and Insights Partner for the new Scottish Retail Food and Drinks Awards. Read more about this on these dedicated Awards pages on our website
How we can help
We can support the growth of Scottish food and drink businesses in many ways:
• Market measurement - population usage and attitude studies provide a simple way to measure awareness, usage and potential interest for your brand. The omnibus surveys we offer can measure your brand’s competitive position within Scotland, the UK or further afield, at an affordable price.
• Reaching target customer groups – with access to large online consumer panels we can reach your target consumers, whether that is current users or considerers or members of specific target demographics. We can provide you with insights on their unique behaviours and attitudes and reactions to new concepts.
• In depth innovation and concept testing – using in depth approaches we can support you through the product development process from initial idea generation to pre-launch fine tuning.
• Brand and communications testing and tracking – helping you to get communications right, from pre-testing of creatives to tracking the effectiveness of activities in driving sales and brand building.
• Customer experience – helping retailers and hospitality businesses to understand what drives customer experience and how they can drive loyalty and advocacy.
Food & Drink clients we have worked with……..
Our latest points of view on Food & Drink…
Understanding the Venison Market
24th April 2020: Results from research we undertook on the venison market were published yesterday. The research, which involved over 4,200 interviews with consumers across the UK earlier this year, showed that many consumers would like to eat venison because they enjoy the taste, see it as a healthier option and are clear on it’s provenance.
56 Degree Insight - research partner for new Food Awards
21st January 2020: We are delighted to announce that 56 Degree Insight will be research partners for the newly launched Scottish Retail Food & Drink Awards. Find out more by clicking below.
How can we make St Andrew’s Day more ‘special’?
27th December 2019: Scotland’s Patron Saint is recognised with a holiday on November 30th - not long after Halloween and just before Advent and the start of the Festive Season. Does it ‘get lost’ as a result?
What’s in store for Scottish food and drink in 2020?
2oth December 2019: It’s an interesting time for the Scottish food and drinks industry - with all sorts of trends and movements in customer behaviours. Read on for our take on what the coming 12 months have in store…
56 Degree Insight ‘point of view’ on 2020 trends in Scottish convenience store sector
10th December 2019: Click below to read Jim Eccleston’s views on key trends likely to impact the Scottish c-store sector in 2020 - in December’s ‘Scottish Local Retailer’ magazine (page 16)
Challenges and uncertainty, but also cause for optimism in the Scottish convenience store sector
29th October: Last week, the 56 Degree Insight team attended the Annual Conference of the Scottish Grocers Federation. The convenience store sector faces many challenges over the next few years - click below to find out more about these challenges and the steps being taken to ensure the Scottish c-store sector stays ahead of the curve.
Scots much more likely to buy products branded ’Scottish’ rather than ‘British’
2nd September: Scottish Food and Drink Fortnight 2019 is taking place right now showcasing and supporting the companies, brands and people who are championing Scotland’s larder. But how important is it that Scottish food and drinks are branded as ‘Scottish’? We’ve just spoken to a representative sample of Scots - and the results make interesting reading……
Food & Drink - Consumer Insights that hit the Sweet Spot
8th April 2019: Remember all of the noise last year as the recipe for IRN-BRU was changed to meet the new Sugar Tax regulations? Here we bring some research findings into the discussion......