16th September 2019:
Scottishness Title

The 56 Degree Insight team are excited to share the results from our survey of 16 iconic Scottish brands - the 2019 56DI Scottish Brands Index survey.  This will be an annual survey which adds a Scottish flavour to brand evaluation – a unique addition to the Scottish marketplace.  Each week we will take a look at one of the key metrics of brand success.  This week we bring in the Scottish angle - how much to our brands portray a sense of ‘Scottishness’ - and is it positive or negative….

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