56 Degree Insight defines who we are and where we come from. 
Our home turf, the Edinburgh area, sits on the 56 Degree North line of latitude and we provide precise direction and insights looking at your business issues from every possible angle.

The photograph above was taken on an early Autumn 2019 evening, just south of the Forth Crossing - on that very line of latitude

We don’t work for our clients, we work with them, integrating ourselves in their business to become an extension of their team. And we have four defining characteristics. We are….


Cutting edge approaches to data gathering and actionable insight.


Many years’ expertise across a range of sectors and specialisms.


We care - and we want to be an extension of your team.


We are nimble and offer great value rates.

 Understanding brands through the eyes of Scottish consumers


We are excited to launch a new evaluation of Scottish consumer brands - as seen through the eyes of 2,000 Scottish adults.



From energy, to tourism, nature to sport, our sector knowledge is broad and varied.


The two Directors have over 50 years’ combined experience - both client-side and agency-side - and as a result, we have amassed a wealth of expertise across a large range of business sectors. Find out more about what we can do by clicking below.


Our methodological expertise covers many areas, from customer and visitor experience to brand & communications research.


Working with a wide spectrum of clients on programmes large and small, as the market has changed, we have been at the forefront in the development of innovative techniques to best meet our clients’ business needs. Find out more about how we can help by clicking below


Members of…..

Member organisations.PNG